What is Intact Qualitative Research and what services do they offer?

Intact Qualitative Research (IQR) is a San Francisco-based qualitative market research firm with over 20 years of experience. They offer end-to-end research services including focus group hosting, participant recruiting, project management, and virtual and hybrid research technology. They work with brands ranging from startups to Fortune 100 companies across the U.S., Asia, and Europe.

Where is Intact Qualitative Research based, and do they conduct research nationally and internationally?

IQR is headquartered in San Francisco, California, but their research capabilities extend nationwide across the U.S. and into key international markets including China, Japan, Germany, and the United Kingdom. Their venue-agnostic model means they can conduct in-person, virtual, or hybrid research virtually anywhere in the world.

What makes IQR different from other qualitative research firms?

IQR is a family-owned boutique firm that combines senior-level attention with global reach. Unlike large agencies that hand projects off to junior staff, IQR provides a single point of contact for every study and manages everything from recruiting and venue sourcing to AV setup and post-session reporting. Clients like Meta, Spotify, TikTok, Frito-Lay, and Kantar trust IQR for their most demanding qualitative work.

Can Intact Qualitative Research handle both in-person and virtual focus groups?

Yes. IQR is built to operate across all formats. They manage in-person research at a wide range of venues, fully virtual focus groups and IDIs using best-in-class platforms, and hybrid sessions where remote stakeholders can observe live on-site research in real time. The format is always chosen to serve the research objectives, not the other way around.

Human-centered market research.

High-velocity insights from California to Asia and Europe.

20+ years of qualitative research experience—born in San Francisco, built for everywhere.

“We saw an opportunity to reimagine how qualitative market research is done—expert fieldwork without the overhead, geographic limits, or corporate attitude.”

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Modern focus group facility meeting room for qualitative research

Focus Group Services

Experience our venue-agnostic focus group services, designed to meet your audience wherever they are—from in-home to global virtual platforms.

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Recruiting

Our recruiting reach, rigor and experience ensures you connect with authentic, articulate participants, no matter the methodology or demographic.

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Project Management

We offer full-lifecycle research management from California to New York, and across the Atlantic and Pacific.

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Technology

Thanks to our robust and flexible technology stack, we can execute high-quality qualitative research anywhere.

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Human-centered insights are out there. Let us help you find them.

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