What types of venues does Intact Qualitative Research use for in-person studies?

IQR sources and manages a wide range of venues depending on what the research calls for. That includes private residences and Airbnbs for authentic in-home environments, public locations like parks and retail stores, hotels, commercial event spaces, corporate offices, and industry trade shows or conferences. The venue is always chosen to serve the research, not the other way around.

Can qualitative research be conducted virtually or without a traditional focus group facility?

Yes. IQR offers fully digital research environments including online focus groups, mobile ethnography, and virtual whiteboard sessions. These formats eliminate the need for a physical facility entirely and are designed to deliver the same quality of insight you'd expect from an in-person study.

Does IQR handle venue logistics, or does the client need to manage that?

IQR handles all of it. From sourcing and vetting the location to coordinating AV equipment and participant flow, the team manages every operational detail. Clients can stay focused on the research itself while IQR takes care of everything behind the scenes.

Can Intact Qualitative Research find research venues outside of California?

Absolutely. While IQR is headquartered in San Francisco, their venue sourcing and research management capabilities extend across the United States and into key international markets including the United Kingdom, Germany, China, and Japan. No matter the market, they handle the local logistics so you don't have to.

TAILORED VENUES. FIND THE PERFECT FIT.

Premier spaces and support for qualitative research, from California to Asia and Europe.

Our flexible and agile capabilities mean every market is now within your reach. We create comfortable, authentic spaces anywhere—from in-person research in non-formal facilities to fully digital environments that replace the need for physical rooms.

Moreover, we manage all the logistics: researching locations, recruiting participants and providing the AV equipment. This allows you to focus solely on the research, while we handle the operational success.

- Private residences: Including Airbnbs for authentic home environments
- Public places: Parks, retail stores and other public locations
- Commercial venues: Hotels, rented commercial properties and unique event spaces
- Offices: Conducting research in actual professional settings
- Industry events: Trade shows, conferences and specialized industry gatherings
- Online focus groups
- Mobile ethnography
- Virtual whiteboards

Professional conference room venue for corporate focus groups

Creative workspace setting for authentic consumer research sessions

“As a large global social media platform, we work with many research partners. Rich and his team consistently stands out. Their responsiveness, professionalism and deep local market knowledge are exceptional.”

Ready to expand your horizons?

Start Your Research

Premier spaces and support for qualitative research, from California to Asia and Europe.

Our flexible and agile capabilities mean every market is now within your reach. We create comfortable, authentic spaces anywhere—from in-person research in non-formal facilities to fully digital environments that replace the need for physical rooms.

In-Home and Out-of-Home

Workplaces and Facilities

Digital and Virtual Venues

“As a large global social media platform, we work with many research partners. Rich and his team consistently stands out. Their responsiveness, professionalism and deep local market knowledge are exceptional.”

Ready to expand your horizons?